The state government is allowing venues in the CBD and Glenelg to remain open for longer on the night of the highly anticipated British and Irish Lions rugby match.

With an estimated 15,000 interstate and overseas visitors expected in Adelaide to witness one of the most famous sporting teams in the world play on July 12, the state government is supporting venues to accommodate more fans by adding additional hours to their liquor licence.

Venues will be able to operate later and open earlier as fans from all over the world either watch the match at Adelaide Oval or enjoy it televised at a local bar or restaurant.

They will need to apply for a short-term licence by emailing shortterms@sa.gov.au with the hours they are seeking.

All fees associated with the application will be waived.

The British & Irish Lions combines the best rugby players from England, Scotland, Wales and Ireland. The players tour Australia every 12 years but have not played in Adelaide since 1888.

The marquee match-up against Australia and New Zealand will be the final tour game before the Lions’ three-test series against the Wallabies beginning a week later.